zcal
zcal homeEmail [email protected]
  • Introduction
  • Getting Started
  • Invites
    • Design theme
    • Story image
    • Buffer times
    • Displayed timezone
    • Personalized (one-time use) links
    • Add video conferencing link
    • Custom questions
      • File upload (attachment) custom question
    • Email Reminders
    • Remove zcal branding
    • Redirect on booking
    • Custom write calendar
    • SMS Reminders
    • Follow-up Emails
    • Pre-populate invite fields
    • Multiple location options
  • PROFILE
    • Intro
    • Profile photo
    • Profile Page
    • Customize invite order and visibility
  • Teams
    • Invite team members
    • Team member roles
    • Collective Invites
    • Round Robin
  • Availability
    • Availability troubleshooter
    • Set custom rolling date range
    • Edit custom hours for an invite
    • Setting account saved availability
    • Set invite date range to specific dates
    • Update timezone for multiple invites
    • Update Date Range
    • Block out of office (OOO) days
  • Calendar integration
    • Sync multiple calendars in zcal
    • Custom Write Calendar
    • Connecting Apple Calendar
  • Share your link
    • Embed
    • Copy times to email
  • Polls
    • Meeting polls tutorial
  • Integrations
    • Zoom
    • Webhooks
      • Webhook Payload
    • Zapier
    • Stripe
      • Coupons
      • Packages
    • Google Analytics
    • Meta Pixel
  • Pricing
    • Free Forever plan
    • Pro plan
    • Payments and Billing
  • FAQ
    • General
    • Availability
    • Pricing
    • Polite ways to share a link 🙂
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On this page
  • Adding the Meta Pixel integration
  • Events sent by zcal
  • Removing the Meta Pixel integration
  1. Integrations

Meta Pixel

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Last updated 1 year ago

The Meta Pixel integration allows you to track visits and actions on your zcal scheduling pages.

Adding the Meta Pixel integration

To get started, you'll need a Meta Business account and a Meta Pixel ID.

  1. Open the and click the Connect button next to Meta Pixel.

  2. A dialog will open. Enter your Meta Pixel ID in the dialog text field and submit.

  3. To confirm your integration is working, open your zcal invite page and complete a test booking. You should see the events appear in Meta Event Manager after a few minutes.

  4. In Meta Event Manager click the Verify button for each of the zcal events sent to your Meta Pixel.

Events sent by zcal

zcal sends the following events to Meta Pixel along with the data parameters event_category and event_label, which represent the invite id for an invite page and the custom slug associated with an invite or profile page, respectively.

Event name
Invitee user action

zcal_profile_view

Views the profile page

zcal_invite_view

Views the invite page

zcal_invite_submit

Submits the invite page form

zcal_invite_schedule_event

Successfully scheduled an event

Removing the Meta Pixel integration

  1. Click the Disconnect menu option.

Open the and click the menu button to the right of the Meta Pixel integration.

Account Integrations page
Account Integrations page