Meta Pixel

The Meta Pixel integration allows you to track visits and actions on your zcal scheduling pages.

Adding the Meta Pixel integration

To get started, you'll need a Meta Business account and a Meta Pixel ID.

  1. Open the Account Integrations pagearrow-up-right and click the Connect button next to Meta Pixel.

  2. A dialog will open. Enter your Meta Pixel ID in the dialog text field and submit.

  3. To confirm your integration is working, open your zcal invite page and complete a test booking. You should see the events appear in Meta Event Manager after a few minutes.

  4. In Meta Event Manager click the Verify button for each of the zcal events sent to your Meta Pixel.

You may also need to

  • Add zcal.co in the domain allow list in the Meta Event Manager

  • Confirm in the dataset page that the events are "from your business"

Events sent by zcal

zcal sends the following events to Meta Pixel along with the data parameters event_category and event_label, which represent the invite id for an invite page and the custom slug associated with an invite or profile page, respectively.

Event name
Invitee user action

zcal_profile_view

Views the profile page

zcal_invite_view

Views the invite page

zcal_invite_submit

Submits the invite page form

zcal_invite_schedule_event

Successfully scheduled an event

Removing the Meta Pixel integration

  1. Open the Account Integrations pagearrow-up-right and click the menu button to the right of the Meta Pixel integration.

  2. Click the Disconnect menu option.

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